Entrepreneur, Visit Sardinia® Founder and VIP Sardinia President, Award-winning company.

Experienced Chief Executive Officer with 22 years of experience in marketing and 15 years of demonstrated history of working in the leisure, travel & tourism industry, skilled in Hospitality Management, Hotel Management, Marketing Strategy, Hospitality Industry, and Event Management. I’m an expert in Italy and Sardinia destination in particular. I create, inspire and guide most of top programs and events in Sardinia and across Italy, manage communications and collaboration with partners and companies, and care about clients.

I was born  in Russia, studied philosophy and graduated in International Political Science in Moscow State University of Lomonosov and started my work in marketing in branded American and UK companies with branches in Moscow. It was the best period of my youngest years when I took great job experience. In 2000, I started my own business. My experience in travel business started in 2003 managing my travel agency Formula Turizma.
I live in Italy from 2007  and consider myself “forever Italian”. Italy is in my blood. Sardinian addict, world citizen.

Skilled in luxury travel, hospitality, hotels, travel trends, food and wine, wellness.

In 2009 together with my Italian husband Roberto Tola, native Sardinian and local expert of the territory, we launched Visit Sardinia® – an international brand and InBound company in Sardinia, particularly working in tailor-made, luxury travel and events.

Experienced in hotel promotion, branding, food and wine, fashion, beauty and wellness.
I’m traveler, foodie, vegetarian, writer, fashion and beauty addict. I love sea, hidden places, aerobics, good wine, jazz, our 14 wonderful cats and one sweet dog.

Speak Italian, English, Russian.

For all questions and collaboration, please, contact by email and follow on social media.


Job Experience Background


01 March 1996

Planet Hollywood Restaurants USA, branch Manager


01 March 1998

Marketing Manager - Elixir Ltd. UK Holding, Moscow branch


01 October 2000

Marketing Director - Hasbro Ltd. USA, Moscow branch


30 November 2003

General Manager - BP Formula Turizma Travel Company


01 June 2009

CEO Visit Sardinia® VIP Inbound Tour Operator Italy